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Data & Analytics

Google Analytics for Beginners 003
Data & Analytics 11 min

Google Analytics 4: A Beginner’s Guide

Google Analytics 4 (GA4) is the latest generation of Google’s powerful analytics platform. Compared with previous versions, it offers deeper…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 14, 2024
11 SEO Dwell Time-1
Data & Analytics 9 min

Bounce Rate in Google Analytics 4 (GA4)

Bounce rate measures the performance of your site and content. Tracking it helps your marketing team understand if pages meet…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 11, 2024
New Ubersuggest Update – Paid Traffic Insights And Domain Authority DA evolution – Neil Patel
Data & Analytics 1 min

New Ubersuggest Update: Get Better Traffic Insights on Your Competitors

I’m excited to share some major updates we’ve made to Ubersuggest. These new features are just the first steps towards…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 11, 2024
16-Cookiless-Attribution
Data & Analytics 19 min

Cookieless Attribution: Marketing Without Cookies

The end of third-party cookies has been a long time coming.  Safari and Firefox blocked third-party cookies in 2017 and…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 9, 2024
21-Data-Storytelling_-The-Marriage-of-Science-amp-Art
Data & Analytics 7 min

Data Storytelling: The Marriage of Science & Art

This article was written by Jenny Haskins, SEO Strategist at NP DIgital You don’t necessarily need words to tell a…
Jenny Haskins
Jenny Haskins SEO Strategist
May 8, 2024

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LIVE on June 2 | 8am PDT
AEO/GEO vs. SEO: What’s Different, What Overlaps, and What Actually Works

In this webinar, Neil Patel and the NP Digital team will break down what SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) actually mean.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 2</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
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There are 3 billion Google searches every day, and 20% of those have never been seen before. They're like a direct line to your customers' thoughts

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Data-Depreciation-001
Data & Analytics 11 min

Data Deprecation: What It Is and How To Prepare

The way you collect customer data is changing forever.  You can’t hide from data deprecation any longer. By the end…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 2, 2024
Google-Analytics-4-005
Data & Analytics 18 min

An In-Depth Guide to Using Google Analytics 4

NOTE: On June 8th, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, covered the essentials of GA4 in…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Feb 13, 2024
Ubersuggest_October-Headers_Image-27
Data & Analytics 11 min

Google Analytics Data Sampling: What You Need to Know for GAU & GA4

What if I told you that your Google Analytics reports may not be as accurate as you assumed them to…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 16, 2024
Adobe_analytics1
Data & Analytics 11 min

The Comprehensive Guide to Adobe Analytics

Do you want to move from basic web reporting to detailed web analytics? Then it’s probably time to migrate to…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 24, 2023
Ubersuggest_October-Headers_Image-17
Data & Analytics 11 min

The Guide to Data-Driven Attribution in Digital Marketing

When you’re using multiple marketing channels, how can you tell which ones are driving conversions? If you’re asking this question,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Dec 13, 2023

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Ubersuggest_July-Headers_Image-10
Data & Analytics 13 min

The Essential Guide to Assisted Conversions in GA4

Do you know it’s time to say goodbye to Google’s Universal Analytics? Yes, that’s right. From July 2023, Google is…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Aug 17, 2023
Ubersuggest_April-Headers_Image-18
Data & Analytics 9 min

Search Listening Explained

Creating quality content that resonates with your target audience is more important than ever. But how do you do that?…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 1, 2023
UTM_parameters1
Data & Analytics 20 min

How to Use UTM Parameters to Track Everything

Do you wish you could track the performance of marketing campaigns with precision? What about replacing vague metrics like clicks…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 24, 2023
Pinterest_analytics1
Data & Analytics 18 min

Pinterest Analytics Explained: Understanding Successful Content

Do you use Pinterest? Then you’ll want to use one of its most essential tools. Pinterest Analytics is a logical…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 6, 2023
Mobile-vs-Desktop-Usage-4
Data & Analytics 10 min

Mobile vs Desktop Usage: Is It Changing?

When is the last time you worried that you weren’t doing enough to optimize your website for your audience? If…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jan 30, 2023

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