Lead Generation: What Is It, Effective Strategies & Tools

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process.

Once a lead is generated, you can then instruct them about your offerings and begin converting them into a customer.

Without leads, your business will most assuredly fail, so today, I want to show you proven hacks that will grow your leads by 113 percent.

Ready? Here are my top lead generation tips.

What Is Lead Generation?

A lead is a person who indicates an interest in your product or service.

Lead generation is the process by which you generate this interest, and place people in your sales funnel. In inbound lead generation, this is most likely to happen by someone filling out a form and giving you their contact details.

Marketers, particularly B2C marketers, rely on several channels to drive leads to their businesses and boost their conversion rate:

• SEO
• paid ads
• social media
• email
• landing pages

Often, these channels don’t yield results marketers can bank on though. If you’ve spent a lot of time creating content, hoping to attract the right leads, but you still aren’t getting results, it can be discouraging. Hear this: you’re not alone.

At one time in my content marketing career, I struggled to acquire leads.

With a renewed focus on lead generation, I was able to turn this around, and you can follow these tips to do the same thing.

Why Is Lead Generation Important for Businesses?

Lead generation is a key goal for most businesses because, without leads, there are no sales, and consequently, no revenue.

Sure, a firm may have several important goals, but a large percentage of organizational goals focus on lead generation. When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on.

Lead generation is important because it asks the fundamental question, “what does your potential customer want?”

Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads. You’ve still got to turn the lead into a customer, but it’s the starting point, and once you’ve got a sales pipeline full of leads, it’s much easier to tweak your sales strategies.

6 Proven Lead Generation Hacks

Hack #1: Lead generation starts at home—review your homepage messaging

For most marketers, their homepage receives the most visits. Tandberg (since acquired by Cisco), a leader in the field of teleconferencing,increased its lead generation by 50% from a simple homepage CTA that blended with other elements such as the headline, subtitle, and images.

If you’ve been actively promoting your site, your homepage will begetting visitors from referring sites, social media sites, search engines and other sources.

Stuart J. Davidson shared how he reached140,753 page views within twelve months, since re-launching his blog. Since the homepage receives a tremendous amount of traffic, don’t you think that reviewing andadjusting your homepage messaging might help you generate more leads?

I’m confident that it works; that it is, in fact, one of the best lead generation tips for you to absorb. For example, Alex Chris, founder of Digital Marketing Pro, said that one of the areas he tweaked, which led to over 400,000 visitors per month to his site, was the homepage. This also led to several thousand leads!

He showcased five sticky posts, together with a list of the latest posts. He also added a must-read section on his sidebar, which is important if you want people to find your best content the moment that they arrive at your blog homepage. This is how Chris’ homepage looks as I write this article:

Although the sidebar usually shows up on every page on most WordPress themes by default, you can permanently set it for your homepage only.

On the flip side, if you have an offer (e.g. an e-book, a report, software) on your landing page, you’ve got to ensure that your messaging (copy) and offer are in sync.

The two should synch, so that visitors will not be confused when they get to your homepage.

Hack #2: Link to your webinars directly in your content

One of the best lead generation tips you should take away from this post is how a webinar can work brilliantly in your favor.

A webinar is a relatively low-cost way to get your useful message in front of a targeted audience who actually asked for it when they registered.

A small consulting firm used webinars to generate over 100 new, qualified leads and resulted in six opportunity-based meetings. This, in turn, led to $50,000 in services being discussed.

And, 52% of marketers believe that webinars and seminars are the most effective methods for generating targeted leads.

If you can host a webinar and link to it directly in your content, your leads will take you more seriously, because you’ve provided value before asking them to register.

This is quite different from a webinar landing page that doesn’t offer much value to the user.

For example, the screenshot below shows how Quality Matters links to its webinar registration page from within its success stories (a blog post).

The challenge that most people face, when they host webinars, is getting enough people to register. But, you can drive webinar registration by linking directly to it. Uberflip knows how to invite blog readers to register for upcoming webinars right from a post. Here’s an example:

If you’re not using webinars todrive leads to your business, you have to start today. – Lewis Howes

When people are engaged, magical things can happen, right on the spot.

Engagement is the sole purpose of hosting a webinar. Stay time (duration) is influenced by the ease of entering into the webinar, the topic, and whether or not attendees stick around during the Q&A.

If you want to take your lead generation to the next level, you should consider hosting a webinar. Successful internet marketers know the power behind a well-planned webinar.

You can generate leads, nurture them and build a thriving business, solely with webinars. According to a survey conducted by ReadyTalk, 30%–40% of webinar attendees are turned into leads.

There’s no doubt that bringing the right people together in a virtual platform increases trust, leads, and sales. No matter what your industry may be, you have to recognize that people want to belong.

People want to learn from the experts.

And, you don’t have to be an influencer to successfully host a webinar.

The most important factor in increasing user engagement is how useful your webinar is.

In fact,38% of attendees will stick around if your topic is hot and what you’re sharing with them will yield significant results in their business and life.

If you’re a B2B marketer, one of the most effective ways to generate qualified leads, apart from word-of-mouth referrals, is webinars. When you bring people together for the sole purpose of educating them, you’ll generate hot leads.

However, you need to make your webinar a part of your content. Naturally, your blog readers, email subscribers, and customers might have developed an emotional connection with your content. When they’re reading your post, they have a mindset that you’re only interested in solving their problems.

Blogging is a great way to build trust. If you want more people to register, reserve their slot and attend your webinar, then you have to establish a level of trust with them. That’s when blogging comes into play.

The role of webinars in the sales process can’t be ignored, because most companies have experienced higher sales when they hosted a webinar.

The more useful and interesting your blog posts are, the better. Consequently, when you link to your webinar from within your content, it’s a sign that you want to offer more value to your readers without giving them the idea that you’re out to make some quick bucks.

When you have the attention and trust of your attendees, you can recommend a product or service that’ll help them. You have a responsibility to qualify your leads and map your leads’ buying journey. Every stage of the customer buying process is important during the webinar.

Yes, you can sell, but there is a smart way to do it, especially when you’re mindful of your brand and reputation. You don’t want anything that will hurt it or separate you and your audience.

Here’s exactly how to sell during the webinar:

Welcome questions: For each webinar that we host, we usually leave up to 30 minutes for questions.

Without a doubt, this is a sure way to tell attendees that we care about them and not their money. It created a stronger bond that led to more qualified sales and customers in the long run.

Give value before asking for anything: Whether you’re hosting a webinar, writing a blog post, or speaking at an event, you have to offer tangible help before asking for the sale or any other thing that would require the attendee to move out of their comfort zone (e.g., purchase your product). This how to draw in your potential customer – and, hopefully, keep them.

Educate them. Use interesting storytelling methodology to engage them. Address the questions that are occupying their minds. You can then pitch your offer because you truly believe that it can help them move forward.

Launch a poll: Polls can foster engagement and improve customer satisfaction. Polls are simple survey questionnaires that look like this:

For example, through a poll, Tomoson found that nearly 60% of marketers plan to boost influencer marketing budgets.

Similarly, you can use polls during your webinar.

Make them an irresistible offer: If you want to make more sales or acquire better leads, you have to offer your attendees what they can’t resist. If your offer is great and timely you’ll see an increased sales conversion that ranges from 5%–60%. Remember that when you sell or recommend an offer during the webinar, you need to brand your slides. In other words, your company logo, colors, and icons should be used prominently in the presentation design.

When you do that, your brand will always stay fresh in attendees’ minds. This is a priceless and efficient way to get the sale the moment that you ask for it.

Premium content: Another proven way to sell during the webinar is to offer premium content. It could be your new training videos that you haven’t released on YouTube or a few chapters of your upcoming book.

To grow your business and nurture a passionate audience and customers that will stand the test of time, you’ve got to feed them with premium content.

This is the type of content that offers tremendous value and scarcity.

This means that users can’t find it elsewhere, not even in a Google search. Hosting a webinar and linking to it from within your post is one of the ten most effective ways to promote your premium content.

A webinar is quite different from a blog post, video or podcast. According toAscend 2,

When you compare all of the lead generation tactics, webinars are the second most effectivedelivery mechanismof premium content for digital marketers.

Yes, you have to have adedicated webinar page on your site, but always link to both your old and your new webinars within your content. Our dedicated page now accounts for over 20% of our webinar leads per month.

Don’t forget the purpose of this section. It’s not about hosting a webinar, but rather link to your past and future webinars from within your content because you want to establish contact with first-time visitors to your blog and also cement the relationship that you’ve got with your customers.

If you want more people to register for your webinar, you’ve got to partner up with influential bloggers and leverage your homepage (which always attracts the most views).

You’ve also got to blog about your webinar and link to the landing page from your blog posts. Also, don’t forget to market your webinar through social media. And, don’t be afraid of paid media or promoting your webinar through keynote speakers.

Linking to or citing a high-value webinar within your content will position you as a go-to expert in your industry who cares about people. Several marketers who applied this technique have succeeded wildly at lead generation.

Hack #3: Use Google as your login

You should use Google as your login because you can personalize your efforts. Effective marketing can be efficiently deployed when you see and address your customers not as a group, but as individuals. That’s why SugarCRM and Trello believe in connecting with individuals.

Most digital companies have not been using this hack to get more leads. The truth is that Google is popular, and most bloggers, content marketers, and online entrepreneurs have a Google account.

The social world has brought us convenience across the web. Our full names, residential addresses, phone numbers, and more are now stored on trusted sites such as Facebook, Google, LinkedIn, and Twitter. This has made it possible for marketers to create a flexible and simple sign-up flow.

You can acquire more customers to your business by limiting the amount of information that they need to input in the forms. That’s how successful companies are built. It can work for you, too.

These days, you don’t need to request much information from your prospects before they can become qualified leads. Better yet, you don’t need them to fill a long-form before you can keep in touch with them.

Since they’ve got all of their personal details on trusted sites like Facebook and Google, you can just ask users to sign up using those sites. For example, you can sign up with Facebook if you want to join Pinterest.

Since Pinterest started using this strategy, they’ve increased their users. Pinterest now has over 50 billion pins and millions of active, loyal users.

Hack #4: Specialize: Separate your lead generation team from your sales team

If you want to convert the visitors that come to your landing pages and take your lead gen to the next level, you’ve got to continually test out your landing page elements, including the headline, subtitles, bullet points, call-to-actions, and more. Consider this a prime piece of real estate in your marketing strategy. In other words, take advantage of what is to offer and experiment with what drives the best results.

You’ve got to keep testing before you can get it right. A/B testing is not negotiable.

But, there’s an aspect of your content marketing strategy that you have to set limits on. It’s about who’s in charge of generating leads and who manages the sales process.

To grow your leads by 113% or more, you have to “specialize.”

In his classic book, Is It Wise To Specialize?, author John O’Sullivan shares the powerful influence of specialization on a child, and how early sports specialization can have an effect on a child’s athletic performance.

O’Sullivan recognized that we’re always tempted to do more. Life itself will push us beyond our limits, but we must learn to specialize. Niche down and identify areas where your strengths are.

When it comes to lead nurturing, which is an all-important aspect of running a successful online business, you’ve got to separate your lead generation team from your sales team.

According to Marketo, lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing [a] sales pipeline.

On the other hand, the sales team is primarily concerned with the exchange of goods and services for money; it’s the action of selling something.

As you can see from the two definitions, lead generation isn’t about selling. Sales also don’t dwell so much on stimulating interest, because that aspect is being coordinated by the team in charge of lead generation.

After selling to a customer, the sales team also has the responsibility of initiating a great customer experience that leads to a high rate of customer retention.

Retaining the customer is important if the business wants to thrive.

Each marketing practice requires a different mindset. For example, the team in charge of lead generation creates awareness for a product.

They also inspire, educate and persuade prospects to take action. But, the sales team is responsible for increasing the revenue of the organization.

Remember that the objective of having separate teams that will handle lead generation and sales is to improve your customer satisfaction.

That’s truly where the profit lies.

Hack #5: Use strong verbs to write powerful headlines that draw attention

A verb is a “doing” word. Or, better yet, it’s an “action” word.

If you want to create a lasting impression in your writing, you have to draw attention with verbs. But first, answer this question:

What makes a headline powerful?

Isn’t it the structure, keywords used, length, topic, and, most importantly, the action word (verb) that appear in a given headline? Each of these can and should evoke curiosity and persuade people to click.

If you can give adequate attention to crafting your headline, you’ll not only generate targeted leads, but there’s a possibility that your search rankings will improve tremendously because of a lower bounce rate and the additional time that your visitors are spending on your page.

Copywriters all over the world know the power behind a well-crafted headline. It’s the same reason why Ted Nicholas believes that 73% of buying decisions are made at the point of the headline. And, eight out of ten people will click your headline if it catches their attention. So, what are you going to do about your headlines?

No matter the platform — your blog, social media networks, other blogs (when you write a guest post), or when you create any type of content that will drive leads — you’ve got to make sure that your headline contains strong verbs. According to Wikieducator, you’ve got toput muscle in your writing.

A strong verb is a specific, descriptive verb used in writing. Strong verbs are used to convey a direct message. You’ve always got to have it in the back of your mind that we live in a fast-paced world.

Think about it. We’re all about fast Internet, fast websites, fast food; we want everything now. There is no time to wait. Now, imagine how impatient your target audience will be if your writing isn’t straight to the point or doesn’t offer any immediate reward.

So, how can strong verbs enhance your writing?

When you use strong verbs in your headline, it’ll make you a better writer. Your writing will be concise and descriptive. This is exactly what your prospects want.

Here’s an example of a weak verb in this sentence:

• She is going to school

Though the sentence is correct, it’s weak. We can omit the “is going” and replace it with a strong verb. The question that you need to ask yourself is, how does she go to school? Does she crawl, skip, walk, run, ride a bicycle, etc.?

Let’s make the sentence better by including a strong verb:

• She walks to school
• She rides to school
• She skips to school

In the same vein, instead of using weak verbs in your headlines, you should replace themwith a strong verb. That way, you’ll convey your message or idea in a more concise and captivating manner.

Examples of strong verbs are:

• Nurture
• Terminate
• Improve
• Increase
• Revive
• Change
• Expand
• Boost
• Attack
• Focus
• Write
• Drive
• Engage

I’m not the only one who understands the power behind strong verbs. Authority content marketers, like Brian Clark and the entire Copyblogger Media team, use strong verbs to craft headlines that you can’t ignore. Take a look:

Seth Godin, the renowned author of over fifteen bestselling books, also uses strong verbs to write his captivating blog posts. Take a look:

Note: Strong verbs in your headline will not grow your leads 113% all by themselves. But, they can add flavor, meaning, conviction and clarity to your headline, so that your readers and potential customers will relate to your message.

Having strong verbs in your landing page headline, blog post headlines, and more will increase your conversions, especially when you testthem out.

For example, at a time, CityCliq, a company that provides low-cost, search engine optimized webpages for businesses, ran an A/B test. They used VWO software to test four different versions of their landing page headline:

• Businesses grow faster online!
• Online advertising that works!
• Get found faster!
• Create a webpage for your business

At the end of the A/B test, the fourth headline version, which sends a direct, more descriptive, more relevant, more concise and clear headline, outperformed the others. It generated a 90% increase in conversion rate.

In addition to using strong verbs in your headlines, you also have to focus on length. Headlines that are too long tend to be easily forgotten or ignored.

According to areport by the Guardian, an international news agency that’s been creating headlines for decades, headlines with just eight words generateda 21% higher click-through rate than longer headlines.

If you can’t come up with headlines of exactly eight words, a study by Nielsen Norman Group revealed that headlines between five and nine words seem to garner higher click-through rates, too. So, the next time you write a headline, make sure that you integrate strong verbs.

Hack #6: Create an irresistible offer and syndicate across blog communities

Ultimately, you want to get people to say “yes” to your offer. As marketers, that’s exactly what we want.

It all boils down to creating a top-notch and high-value offer. This simple formula explains it better:

High value offer + persuasion = irresistible

If you have difficulty growing your leads, it could be that your offer isn’t compelling. It’s not irresistible.

How do you recognizean irresistible offer? Chris Guillebeau shared a unique perspective on it:

A compelling offer is like a slice of orange at mile 18. It’s a marriage proposal from the guy or girl you’ve been waiting for your whole life. An offer you can’t refuse is like the $20,000 Bonderman Fellowship offered every year to graduating seniors at the University of Washington.

You want them to say yes to download your latest e-book, yes to your email forms, yes to your webinar or yes to your premium physical product on Amazon.

An irresistible offer will help youattract clients and retain them. To do that, follow the irresistible offer rules, as laid down by Jonathan Mead, founder of Paid to Exist.

Remember that when your offer is scarce, relevant, in high demand and exclusive, it becomes desirable.

People will naturally want to get their hands on it.

For example, in 2004, when Google launched a private beta of their free email service (Gmail), only 1,000 leaders were invited to share their honest opinions. These leaders were also allowed to invite their fans, friends, and family to test out the free email service.

Guess what happened during the initial beta phase of Gmail? Demand was high because it was exclusive to a group of people — not to the whole world.

At a point, Google started selling Gmail service. In fact, its eBay invitations were sold at $150 and other specific accounts sold for thousands of dollars.

Isn’t it funny that a free email service can be sold for $150 or more, just because it was exclusive, robust, and praised by thought leaders? That’s the power of an irresistible offer. When you offer one, your prospects and customers will see the gap between their problems and your solutions.

If you’re looking for an idea to create an irresistible offer for your audience, let me give you an example. Let’s assume that you created a report that will help people save on money on plane tickets.

People read, apply your tips and share their success stories on how they saved $200, $380, or $350. Many others can testify of the ease of securing their tickets at a reduced cost.

As you can see, the report is compelling and offers some practical advice that works. In this case, the length of the report doesn’t matter. Even if it’s only two pages, it’s an irresistible offer, because anyone who wants to save on airplane tickets will be attracted to the report.

Domino’s Pizza had an irresistible offer. Tom Monaghan was on the verge of bankruptcy when he strategized on how to take his company to the next level. It was a risk, but a single promotional idea changed everything:30 minutes or less… or it’s free.

Most people ordered Domino’s Pizza just because of the terms. (They’ve since dropped the guarantee.)

BlueHost also delivers irresistible offers—their web hosting plan starts at $3.49 per month, whereas other competitors such as A Small Orange, Godaddy and Hostgator start at $4.00 per month.

The difference may not be clear to you, but to a total beginner who just started out with a site, this is compelling because they can save some money.Your compelling offer has to be something that people want to buy.

In the same vein, if you want to get more email subscribers, your lead magnet has to be highly valuable, free to download and exclusive. A typical example is Michael Hyatt’s:

In order to be sure what offers will be irresistible or weak, you’ve gotto test it out. In his book, How to Create Irresistible Offers, author Robert W. Bly says that it’s possible to improve the response rate to your promotions anywhere from 10%-90%, just by creating and testing different offers.

Derek Halpern uses a powerful lead magnet to persuade people to join his email list. Though a lot of people don’t like pop-ups since the majority of them annoyingly disrupt reading, his offer (headline) makes a bold promise, so people tend to respond to it, especially first-time visitors.

In all, the way people perceive your offer will go a long way in persuading them to become leads or to drive them away. Perceived value can be applied to your lead magnets for building a list. You couldpresent the retail value of the offer that you’re giving away for free.

See also:

• The Secret to Creating Irresistible Marketing Offers
• Make Them an Offer They Can’t Refuse: The 4-Step Blueprint to Tantalizing Landing Page Offers

Types of Lead Generation

There are lots of different ways to generate leads. A convenient distinction in lead generation is outbound versus inbound, although there will be a crossover between the two.

Different businesses will use different lead generation tactics, so it’s about tweaking the type of lead generation you do until you find what works best.

Inbound Lead Generation

Inbound lead generation is when the prospect initiates the interaction with your business. Most often, this is done through content marketing.

A potential customer will find your content through the search engines or a social media link, love your article, and fill in a form with their contact details. From here, you can use your email marketing to progress the lead through the sales funnel, building the relationship until the prospect is ready to buy.

Seventy percent of marketers are actively investing in content marketing as a lead generation strategy, and it’s something that businesses have focused on a lot more in recent years.

The main types of inbound lead generation are:

• videos
• blogs
• guides and e-books
• pillar pages and content clusters
• social media posts
• infographics
• newsletters
• press releases

These are all content types that are strategically placed so people discover them organically.

Outbound Lead Generation

Outbound lead generation is when you initiate the interaction with the prospect. This may be done through a paid advert on Google or social media, cold email outreach, direct mail, or many other channels.

While inbound lead generation has become very popular in recent years, outbound marketing is still very important. Most businesses will find the best strategy is a mix of both inbound and outbound marketing to achieve their lead generation goals.

Some outbound marketing options include:

• paid search ads
• social media ads
• radio ads
• TV ads
• direct mail
• cold email
• cold calls
• print ads

Each option has its benefits and drawbacks, so it’s important to consider your budget and find out what will work best for you.

Lead Generation and SEO

A basic requisite for lead generation is to have people interacting with your business.

In the modern world, this is most likely to happen online, which means you’ve got two options: organic traffic or paid traffic.

When you’re looking for an answer to a question, what’s the first thing you do? The vast majority of people will type a query in a search engine. Google processes more than 3.5 billion searches every day, and the businesses that appear at the top of these search results are benefiting.

Search engine optimization is the perfect tactic because you reach people at the exact moment they’re looking for the information you have. You know they’re engaged, and they’re ripe to be converted into a lead.

The other big benefit of SEO is that you’re not paying for each click.

You’re building assets through your content, and if you practice good SEO, that page will be able to keep converting leads year after year.

Lead Generation and Paid Ads

The problem with SEO and inbound marketing, in general, is that it can be a slow process.

When you create a blog, you’re aiming for it to rank at best a few months down the line. If you need immediate results, then paid ads can be a much better option.

By investing in paid search ads or social media ads, you can get your brand in front of a very targeted audience. This is great for your visibility and allows you to drive a high volume of traffic to your landing pages.

Unlike with SEO though, you’re paying for each click, so it’s vitally important that everything you do is optimized. From your headlines to your landing pages, everything has to be geared towards turning visitors into solid leads.

Running paid ads is something of an art, and it can take time, but with these essential paid marketing steps, it can become a big part of your lead generation.

5 Top Lead Generation Tools

Automation is a huge part of marketing and sales, and the right tools can make all the difference to your lead generation.

Here are some of the most important parts of your lead generation and the tools I recommend to help make your processes more efficient.

CRM – Zoho CRM

It’s one thing getting leads, but you’ve also got to be able to organize them.

Once someone gives you their contact details, what happens to them? Ideally, you want to put them into your CRM, from where you can organize your sales funnels.

In my list of the best CRMs, I found that Zoho CRM was the best option. It’s a great all-in-one platform that makes it easy to track your leads from prospect to repeat customer.

Email Finder – Voila Norbert

For outbound marketing, one of the most important things is being able to find new prospects to add to your sales funnel.

Many people use LinkedIn to research potential customers and find contact emails. People don’t love getting cold emails though, so as you might imagine, they don’t advertise their contact details too easily.

This is where a lead generation tool like Voila Norbert comes in. Once you’ve found a potential customer, it will find relevant email addresses so you know you’re reaching the right people with your email outreach.

Form Generator – Gravity Forms

Getting contact details is just as important for inbound marketing, and your forms play a big part in this.

It’s easy to think a form is just a form, but an optimized form will result in a lot more leads. Luckily, it’s easy to generate highly optimized forms using simple plugins.

For WordPress websites, I found that Gravity Forms is a great option, allowing you to quickly generate lead-generating forms.

If you want to see some more options, then check out my favorite form plugins for WordPress.

Landing Page Builder – Leadpages

Landing pages are an essential part of lead generation. Small changes to your landing pages can make a big difference to your conversion rate, and you want it to be as easy as possible to optimize this process.

In my article on the “4 Best Landing Page Creation Tools,” I found that Leadpages was the best option.

Leadpages offers tons of features with lots of highly optimized templates to choose from, simple A/B testing, and an intuitive layout, it’s a perfect platform to build successful landing pages.

Email Marketing Services – Sendinblue

Email marketing plays a massive part in nurturing leads.

Most leads are going to end up in your sales funnel because they’ve given you their email address, so you need the right email marketing service to help you with the process. In my article on the best email marketing services, Sendinblue was one of my top options because it’s so easy to use.

Sometimes it’s best to keep things nice and simple, and that’s exactly what Sendinblue helps you to do.

4 Amazing Lead Generation Examples

Lead generation is an art, and there’s always room for optimization. Here are some examples of companies that have had great success with different lead generation campaigns.

You’ll notice that many of these campaigns have similarities, and one, in particular, is the omnichannel approach. This is a great way to ensure you’re maximizing your reach and bringing as many leads into your sales funnel as possible.

Here are four amazing lead generation examples to check out:

• Comarch uses LinkedIn to fill its pipeline two years ahead of schedule.
• Magic of Colby uses cold email to book over 200 virtual events in one season.
• An online education provider boosts efficiency by over 50 percent.
• Ramaley Group refreshes its web presence and builds smarter sales funnels.

These case studies can give you some good ideas on how to improve your lead generation, but the most important thing is finding out what works for you. It’s important to pay close attention to your analytics and keep A/B testing your approach.

It’s all in the optimization, so make sure you’re testing everything out to get the best possible conversion rate.

Lead Generation Frequently Asked Questions

What are leads?

Leads are potential customers or subscribers.

What is a lead generator?

A lead generator is a system a marketing team sets up to draw in more leads. An example might be a content marketing blog.

What are the types of lead generation?

There is outbound and inbound lead generation.

What's the best way to convert leads to customers?

The best way is to devise a marketing funnel, meaning you provide content aimed at leads in every step of the buyer journey (brand awareness, interest, etc).

Lead Generation Conclusion

Don’t get fooled by every fancy lead generation tool out there. Use tools for the right purpose—automation.

But, remember that driving quality leads and engagement to your business will take time.

Building any real, successful business takes time. Nurturing your social network presence, crafting a solid email marketing campaign, diligently working on creating and producing quality content–all of these tasks require a significant amount of time and focus. You’ll expend energy, but you have to move out of your comfort zone to achieve results – particularly when it comes to building your lead generation campaign.

You need data-driven content to nurture your leads. And, if you want to maximize your time, you have to repurpose your content and expand your reach so that you can drive fresh leads to your business.

You may not grow your leads by 113% in a week, but, with consistency, you’ll likely surpass that milestone.

“Hacks” are not some magical push-button tactics that don’t have a strong foundation. On the contrary, they’ve been proven to work and many successful brands and industry leaders still use them to acquire new leads and convert them into customers.

Real satisfaction comes from what you learn in the process of applying these proven lead generation tips.

It’s the same with increasing sales. You have to make up your mind to learn along the way because your customers believe in you—and you can’t afford to let them down with outdated advice.

What other lead generation hacks have worked for you? Share your case studies, questions, or opinions.