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Sherry Chen
Associate Director, Paid Media Strategy
Sherry has worked in digital marketing for the last 9 years across various industries, including education, B2B, and e-commerce. Her expertise lies in crafting and executing comprehensive paid media strategies that cover the entire marketing funnel, catering to the unique needs of enterprise-level clients. She has a passion for innovation, a results-focused approach, and a commitment to excellence in communicating the value of NPD’s work to her clients and peers.
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Ditch the Guesswork: Data-Centric Approach to Media Planning and Budgeting
If you’re relying on last year’s paid media plan as a blueprint for this year, you’re leaving growth on the…
