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Paid Ads 10 min

What Does the TikTok Sale Mean for Advertisers?

On January 22, 2026, TikTok USDS Joint Venture LLC officially purchased TikTok’s U.S. operations from ByteDance, transferring control to an…
Erik Stebbins
Erik Stebbins Associate Director, Paid Social
May 5, 2026
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Paid Ads 16 min

What is Connected TV Advertising?

According to Pew Research, 83 percent of U.S. adults watch streaming services, while only 36 percent subscribe to cable or…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 21, 2026
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Paid Ads 12 min

Are AI Overviews Stealing Your Clicks? How Paid Search Teams Are Adapting to the Answer Engine Era

Your impression numbers look healthy. Your click-through rate tells a different story. For many paid search teams, this is the…
Brittany Hubler
Brittany Hubler Associate Director, Paid Media Strategy
Apr 9, 2026
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Paid Ads 9 min

How Voice Search Ads Are Changing The Search Term Report in 2026

If you’ve looked at a Google Ads Search Term Report (STR) lately, you know it feels like stepping off a merry-go-round a little too fast. The tidy…
Janine Ramos
Janine Ramos Director, Paid Media, PHL
Mar 2, 2026
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Paid Ads 9 min

Stop Wasting Ad Spend: 8 Step SEO Checklist for Maximizing Google PMax and AI Max ROI

For years, the talk of ‘synergy’ between paid media and organic search teams was merely talk. But with the rise…
Nikki Lam
Nikki Lam SVP of SEO
Oct 28, 2025

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Paid Ads 9 min

ChatGPT Advertising: A New Channel for Marketers?

OpenAI just dropped a hint that could reshape digital advertising forever. They’re exploring ads on ChatGPT. Right now, ChatGPT doesn’t…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Sep 23, 2025
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Paid Ads 15 min

Ad Hijacking: The Hidden Threat to Your Paid Ad Campaigns

You’re running paid search campaigns. The targeting is dialed in. Your copy is converting. But somehow, your performance is slipping.…
Brittany Hubler
Brittany Hubler Associate Director, Paid Media Strategy
Jul 1, 2025
Illustration of ads on mobile devices and text that reads "Instagram Ads Cost Explained: Pricing Breakdown, Benchmarks, and Tips to Lower Spend."
Paid Ads 12 min

Instagram Ads Cost Explained: Pricing Breakdown, Benchmarks, and Tips to Lower Spend

Instagram ads can work incredibly well. But most brands burn budget before they see results. Broad targeting, weak CTR, or…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 27, 2025
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Paid Ads 12 min

Why Most Snapchat Ads Fail (and How to Fix Yours)

Most Snapchat ads don’t work — and it’s not because Snapchat is a bad platform. It’s because most marketers treat…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 9, 2025
Illustration of a person working on a laptop and text that reads "Click Fraud: How to Treat, Cure, and Immunize Campaigns."
Paid Ads 13 min

Click Fraud: How to Treat, Cure, and Immunize Campaigns

Click fraud happens when somebody deliberately generates fake clicks on your ads.  Such clicks don’t convert into real leads or…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jun 2, 2025

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Illustration with images of a mobile device and app logos with text that reads "Why Your Sponsored Ads Aren’t Performing (and How to Fix Them)."
Paid Ads 11 min

Why Your Sponsored Ads Aren’t Performing (and How to Fix Them)

You launched your ad campaign feeling confident, but the results are disappointing.  Low click-through. No conversions. Maybe a few random…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 13, 2025
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Paid Ads 22 min

Best LinkedIn Ads Strategies Compilation

Facebook and Instagram still work—but reach is shrinking fast. LinkedIn’s the outlier, and if you’re in B2B, it’s where you…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 12, 2025
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Paid Ads 11 min

How to Reverse-Engineer Top Ads with the Facebook Ads Library

Tired of wasting money on underperforming Facebook ads while the competition runs circles around your paid campaigns? The Facebook Ad…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 12, 2025
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Paid Ads 13 min

Mastering TikTok Ads: Everything You Need to Know for More Revenue

TikTok ads are no joke. The platform has over 2 billion users worldwide, and it’s where trends—and revenue—start. Eddie Yoon,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 6, 2025
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Paid Ads 10 min

Automated Bidding Strategies

Tired of manually adjusting PPC bids? One minute, you’re optimizing for conversions. The next, a competitor outbids you, throwing off…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 30, 2025

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