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News & Trends

News & Trends 29 min

The Paid Media Playbook: Trends & Updates for 2026

Want to upgrade your paid media strategy for the rest of 2026 and beyond? Whether you want to take advantage…
News & Trends 22 min

Digital Marketing Trends & Predictions 2026

If 2025 taught us anything, it’s that AI is no longer just a side tool. It’s the engine running campaigns and reshaping how people discover brands.   At the same time, platforms have declared…
News & Trends 10 min

January 2026 Digital Marketing Roundup: What Changed and What You Should Do About It

January didn’t bring flashy product launches. It brought something more valuable: clarity. Platforms spent the month explaining how their systems…
News & Trends 14 min

AI Hallucinations, Errors, and Accuracy: What the Data Shows

AI hallucinations became a headline story when Google’s AI Overviews told people that cats can teleport and suggested eating rocks…
News & Trends 17 min

What Is Google AI Mode and How Does It Work?

Does Google’s AI Mode mark a real shift in how search works? There’s a strong case that it does. And…

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December 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

December made one thing clear: AI is no longer a feature layered on top of marketing. It is the system…

The Future of Social Media Trends in 2026

Social media evolves fast. What’s trending today could be outdated by next month. Brands that don’t adapt risk getting left…

November 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

November pushed the industry further into AI-shaped discovery. Search behaviors shifted. Platforms tightened control. Visibility started depending less on who…

October 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

October showed just how fast AI is reshaping how brands connect, convert, and stay visible. OpenAI turned chats into checkout…

September 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

September marked seismic shifts for digital marketers. Google launched user-controlled preferred sources. TikTok’s search ads started delivering 2x purchase lift.…

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News & Trends 16 min

2025 Organic Search Engine Trends: How Search is Evolving for AI and LLMs

If you’re not paying attention to search trends, you’re already falling behind. And in 2025, falling behind means losing visibility,…
News & Trends 13 min

July 2025 Digital Marketing Roundup: What Changed and What You Should Do About It

Another month, another avalanche of platform updates and game-changing industry developments.  Not all the updates will move the needle for…
News & Trends 14 min

17 Key Updates from Google I/O & Marketing Live 2025

Google I/O is the search giant’s annual developer conference, where the company announces new products and tech updates. I’ve been…

NP Digital Acquires Yodel Mobile: Why Mobile Marketing Is More Important Than Ever

As we move from a mobile-first world to a mobile-only world, brands are betting on it as the key to…
News & Trends 31 min

Salary Trends in Digital Marketing: What Are People Making?

Curious how your digital marketing salary stacks up against others in the industry?  It doesn’t matter if you’re just starting…

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