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Data & Analytics

A graphic that says "How Smart CMOs Decide Where the Next Marketing Dollar Goes
Data & Analytics 12 min

How Smart CMOs Decide Where the Next Marketing Dollar Goes

The Real Measurement Challenge CMOs Face The core challenge in figuring out how to measure marketing ROI is not a…
Basil Hatto
Basil Hatto SVP, Product and Growth
Apr 15, 2026
A graphic saying Most Marketing Metrics are Misleading: Here's What Leaders Measure Instead."
Data & Analytics 12 min

Most Marketing Metrics Are Misleading. Here’s What Leaders Measure Instead

Your marketing reports probably look fine. Traffic is up. Engagement is solid. Return on ad spend (ROAS) hits the benchmarks…
Basil Hatto
Basil Hatto SVP, Product and Growth
Apr 1, 2026
customer lifetime value 002
Data & Analytics 18 min

What is Customer Lifetime Value?

Customer lifetime value (CLV) is the revenue a customer is likely to generate over their entire relationship with your business.…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 19, 2026
A graphic that says "AI-Powered Functionality in Google's SEO Tools."
Data & Analytics 9 min

AI-Powered Functionality in Google’s SEO Tools

Google’s been quietly upgrading Search Console and Analytics with AI. No fanfare. Just better data filtering. They sit quietly inside…
Rob Tindula
Rob Tindula Director of SEO
Jan 29, 2026
A graphic that says "Top Tracking Issues We Help Our Clients With
Data & Analytics 11 min

Top Tracking Issues We Help Our Clients With

You’re investing in ads and other marketing strategies, but have you ever stopped to think about the data you’re using…
Mariya Quershi
Mariya Quershi Director, Ad Operations
Dec 11, 2025

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A graphic that says "Digital Marketing Atrribution Guide."
Data & Analytics 16 min

How to Use Marketing Attribution to Take Your Business to the Next Level

Marketing today is more complex than ever. With so many channels, touchpoints, and customer behaviors to track, figuring out what…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 28, 2025
A graphic that says "How Tag Sequencing Is Affecting Website Data Quality When Utilizing Consent Management
Data & Analytics 7 min

How Tag Sequencing Is Affecting Website Data Quality When Utilizing Consent Management

Have you noticed that your site analytics feel a little, well, off lately? It’s not just your imagination. We’ve found…
Mariya Quershi
Mariya Quershi Director, Ad Operations
Oct 16, 2025
A graphic that says "Why A Mobile Measurement Partner (MMP) is crucial in a Privacy-First Ecosystem."
Data & Analytics 10 min

Why A Mobile Measurement Partner (MMP) Is Crucial In A Privacy-First Mobile Ecosystem 

The app marketing space is hugely competitive, and at the same time, data privacy has become the defining challenge for…
Rishan Weerakoon
Rishan Weerakoon Strategy Growth Director, Yodel Mobile
Sep 30, 2025
A graphic that says "The Real Cost of Customer Acquisition (And how to cut it)"
Data & Analytics 11 min

The Real Cost of Customer Acquisition (And How to Cut It)

If you don’t know how much it costs to acquire a customer, you’re flying blind. And if you do know,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Jul 25, 2025
Illustration with question marks and puzzles, with text that reads "Universal Analytics: History, What Replaced It, and Status of Old Data."
Data & Analytics 10 min

Universal Analytics: History, What Replaced It, and Status of Old Data

Universal Analytics (UA) was the much-loved third iteration of Google Analytics.  Google Analytics 4 (GA4) has now replaced it completely,…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 28, 2025

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Illustration of a web browser on an orange background with text that reads "What Is Bounce Rate + How to Improve Yours."
Data & Analytics 14 min

What Is Bounce Rate + How to Improve Yours

Bounce rate is a metric used in website analytics that is used to measure the amount of people who’ve landed…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 14, 2025
Illustration of chess pieces and a magnifying glass with text that reads "To track or not to track: Vanity metrics in marketing."
Data & Analytics 12 min

To Track or Not to Track: Vanity Metrics in Marketing

“The more, the merrier,” said no marketing executive ever while staring at an overloaded performance dashboard. Pageviews, traffic, conversions —…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 10, 2025
Illustration with various Google Analytics screenshots shown and text that reads "Google Analytics Conversion Tracking: Step-by-Step Guide With Examples."
Data & Analytics 10 min

Google Analytics Conversion Tracking: Step-by-Step Guide With Examples

If Google Analytics gives you a headache, you’re not alone.  A lot of site admins are eager to monitor events…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 7, 2025
Illustration showing a rising bar graph with text that reads "19 Startup Metrics Every Founder Needs to Track Today."
Data & Analytics 12 min

19 Startup Metrics Every Founder Needs to Track Today

Ever wonder what it takes to build a successful startup? To measure growth and performance, you need to track essential…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Mar 24, 2025
A graphic that says "A Guide To Google Looker Studio for Better Reporting."
Data & Analytics 17 min

A Guide to Google Looker Studio for Better Reporting

Google Analytics is a great tool for recording what people do on your website. But it isn’t always the best…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Oct 12, 2024

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